Privacy notice

Who we are

OptimizePlus is a division of Anneshy Royals Inc. ("we", "us"). This notice covers this website, our client dashboard and the services we provide.

What we collect

What you give us: your name, email, phone number, business details and messages when you use a form, book a call, sign up for an offer or become a client.

Calls and texts: when you call or text our business number, the call or message is recorded in our phone system. Calls may be recorded and transcribed, and you're told before recording starts.

Bookings: the details you enter when you book a call with us.

How you found us and use this site: two first-party cookies. op_vid is a random id (kept up to 400 days) so we can count visits without knowing who you are. op_att remembers where you first and last came from, such as an ad, a referral link or another website (kept 90 days), so that if you get in touch we know which marketing worked. We don't store your IP address or browser details with these counts, and we don't use third-party advertising or analytics trackers.

If your browser sends a Global Privacy Control signal, we set neither cookie and don't count your visit.

How we use it

To reply to you, prepare what you asked for (such as a Growth Map), provide and bill for our services, keep records our clients and the law require, and improve our marketing.

Marketing emails and texts go only to people who ticked the separate consent box for that channel. You can withdraw consent at any time (unsubscribe link, or reply STOP to a text).

Who helps us run the service

We use service providers who process data on our behalf and only for that purpose: Postmark (email), Cloudflare (website delivery and security), Hetzner (servers), Stripe (payments), Quo (phone calls and texts), Cal.com (bookings), Documenso, which we run ourselves (e-signatures), and Anthropic and OpenAI (AI features, under business terms that don't allow them to train on your data).

We don't sell your personal information and we don't share it for cross-context behavioural advertising.

How long we keep it

Enquiries and prospect records: as long as we're in touch and up to 3 years after. Client records, contracts and invoices: as long as the law and our agreements require (generally 7 years for financial records). Visit counts: aggregated; the random ids are not linked to you.

Your rights (including California residents)

You can ask to know what personal information we hold about you, to get a copy, to correct it, or to delete it, and to opt out of any sale or sharing (we don't do either). We won't treat you differently for asking.

To make a request, use the contact page or reply to any email from us. We'll confirm who you are before acting, and answer within 45 days.

Security

Data is encrypted in transit, and our backups and the account credentials clients give us are stored encrypted. Clients with regulated data (for example health or financial records) are hosted on a dedicated server with encrypted storage. Access is limited by role and protected with two-factor sign-in for our team, and staff actions on client records are logged.